In some ways, making money from your art is easier and harder than it was 30 years ago. With the new prevalence of the internet and eCommerce, creating a business and selling your art through that business is easier than ever.
However, that also means that there is plenty of competition for customers. Yet, this shouldn’t frighten you. There are over 2 billion people who explore the world wide web each day, and a sizeable chunk are looking for art to buy. By utilizing an online store, you can share and sell your art easily and conveniently.
Building Your Business
Whether you plan to create an online business or not, the internet is a powerful tool to attract customers and will really help you in turning your art into a business.
But you need to understand that for every person that succeeds in turning their artistic passion into a profitable business, there are a dozen more that have failed at it. Keep in mind that most of those who failed didn’t do so because of lack of artistic talent, but for lack of business sense.
That’s why it is so incredibly important to research and learn more about running a business. It might be difficult but it’s necessary to view your art as a product that needs to be marketed, given a fair price, and sold.
Perhaps the most important aspect of business is your ability to find a niche. There are hundreds of thousands of artists selling illustrations, posters, photography, and a dozen other product. It’s important to differentiate yourself from others by finding a group of people that are under served in the market.
Research Your Niche
The easiest way to do this isn’t to change your art to fit into a niche, but rather to look at your art and figure out what niche it might already serve. By doing this you don’t have to compromise your artistic vision.
Also remember that it takes just as much effort to market your art to other businesses as it does to market directly to consumers. Business and entrepreneurs like interior designers, art consultants, and art brokers are always on the lookout for new art to sell to their clients.
Not only that, but businesses might be in the market to buy art to use in their promotional materials or to hang in their offices. Look for opportunities to sell your art everywhere. Take a good look at your art and figure out exactly who would enjoy it and why. By doing this you create a profile of your ideal customer, making it much easier to figure out how to sell your art to them.